SmithBayes
Applying Formula 1's predictive technology to corporate decision making
SmithBayes has taken the predictive decision technology used to underpin race strategy in Formula 1 and applied it to the corporate market. The unique commercial application enables decision makers to map out their options, determine optimal paths and recalibrate strategy as real-world events unfold. The system's heritage comes from over 35 man-years of development by McLaren Racing, who used the sophisticated technology for Formula 1 in-race strategic and tactical decision making.
Founded in 2006 and named after Adam Smith and Thomas Bayes, London-based SmithBayes was set up by ex-Reuters senior executives who formed the company out of McLaren. Since then, they have invested in making the software platform more applicable to large corporate decision making. The company's vision is to enable clients to make the very best strategic decisions and ensure that these remain the optimal choice over time.
Customers of the subscription-based service include a number of FTSE 100 and multinational companies across a diverse range of sectors, including aerospace, consumer goods, energy, financial markets, media and telecoms.
Eden invested in SmithBayes in April 2007 to allow the company to complete development of the latest version of its platform and to build an international sales force.
Eden contact: Ben Tompkins
www.smithbayes.com
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